5 elements of journalistic writing to incorporate into your comms - PR Public relations news - NewsLocker (2024)

Why it’ll boost your credibility.Communications writing can get a bad rap.
It’s often accused of being overly fluffy, but also dense. Of saying little, but also being too long.
Whether or not these are true, we can debate all day. But there is one solution that can hit back and help the writing we do in both internal and external communications be clearer, tighter and more compelling:
Write like a journalist.
In a recent explainer on Ragan Training, Keisha-Gaye Anderson, the former V

The Scoop: The battle over Scarlett Johansson’s voice

Plus: Topps makes a baseball card of fan hit with ball; E.l.f. boosts marketing spend for simple reason.The 2013 film “Her” was ahead of its time. It features a charismatic AI assistant, voiced by Scarlett Johansson, who enters into an unconventional relationship with Joaquin Phoenix.
It’s perhaps not surprising that OpenAI head Sam Altman thought of Johansson’s performance when he began to develop new, more natural-sounding AI voices. The Wall Street Journal reports that

How I Got Here: Journalism fuels storytelling passion for SIFMA’s Michael Sherman

Michael Sherman shares the book that changed his life.Michael Sherman is the chief communications officer at the SIFMA Foundation, where he drives initiatives to advance youth financial literacy. Working closely with former New York City Mayor Michael Bloomberg, the CCO gained expertise navigating high-pressure media environments. As press secretary, Sherman contributed to rebuilding and redefining New York City. The experience helped shape Sherman’s approach as a leader and stay poised un

Internal Email Communications Benchmarks 2024 from PoliteMail

Maintaining consistent and effective corporate communications among a remote or hybrid workforce can pose a significant challenge.The post Internal Email Communications Benchmarks 2024 from PoliteMail appeared first on PR Daily.

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By the Numbers: If TikTok is banned, this is where users say they’ll spend time instead

Plus how users expect the potential banning to impact their favorite creators.The future of TikTok in the United States is uncertain — and with pending litigation, it seems likely to stay that way for years to come.
But many of us are still trying to gaze into the crystal ball and figure out what will happen if the app does disappear in the near future.
A new study from AI research company Vurvey might give us some insights into how consumers would adapt to a ban, how it might change their

5 media relations takeaways, 5 months into 2024

How you can make the most of the year we have left.
Madeleine Shin is executive vice president, US Health Media Lead at Weber Shandwick.
We’re almost half-way through 2024, and as media relations professionals, we face a daunting second half with the Olympics and election slated to command news cycles. These headwinds mean we need to obtain an even clearer understanding of journalists’ needs (and limitations) during this time.
Our team has gathered as much information we can to

How to get audiences to watch branded videos

PRESENTED BY PLAYPLAY
Struggling to stop the scroll? Video is the answer, said Katrina Marger, video content advisor at video creation PlayPlay, in conversation with editor Sean Devlin at PR Daily’s 2024 Social Media Conference.
A report PlayPlay conducted last year with Hubspot showed that, compared to static content, video results in 1200% more and a 200% increase in clickthroughs.
And of course, to boost engagement rates, keep the audience watching. Keep it short and sweet for social me

6 keys to conducting an effective internal communications audit

To optimize your internal communications, it’s crucial to objectively assess your efforts and make necessary adjustments.
Effective internal communication is the backbone of any successful organization. It encourages engagement and helps ensure all employees align with company goals and are aware of key information. However, to optimize your internal comms, it’s important to objectively evaluate your communications efforts and adjust accordingly.
An internal communications audit is a

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Northern Ireland public relations firm named PR Week's largest agency outside London - Belfast News Letter

Northern Ireland public relations firm named PR Week's largest agency outside LondonBelfast News Letter

The Scoop: Pixar cuts 175 jobs

Plus: Alexa gets an AI update and a price tag; Peloton suspends controversial rapper’s music.For decades, the Pixar name was ubiquitous with high-quality animation and top-flight storytelling. But after years of films and television programs with middling reviews and less-than-expected performances at the box office, Pixar is going back to what it’s best at — feature films. Unfortunately, this move is also paired with a staffing cut.
According to The New York Times, Pixar annou

How the Boy Scouts rolled out their rebrand and weathered name-change controversy

Scouting America will take the place for the century-old name.After 114 years, the Boy Scouts of America are changing their name — but little else about the organization.
The “boy” is dropping out of the name, which will become simply Scouting America.
“Certainly, Boy Scouts of America’s got to be one of the most highly recognizable names out there in terms of youth service, but you’ve got to do something to retain that, but also make sure that everyone feels

Violet PR Named Nation's Best Boutique Public Relations Agency - njbmagazine.com

Violet PR Named Nation's Best Boutique Public Relations Agencynjbmagazine.com

CG Life acquires Berry & Company Public RelationsPR Week

Edit your robots: Obvious signs copy is AI generated

And why you should make good use of your metaphorical red pen when reviewing anything a chatbot spits out.
Certain phrases, words and structures commonly appear in AI-generated copy, and these “tells” read heavily as robot-speak to anyone who has even casually used ChatGPT, Gemini or another AI text generator.
This is because, as digital trends and AI expert Martin Waxman pointed out in a talk at a recent Ragan conference, LLMs treat words, phrases and formats as data.
“Communi

Lockheed’s AI-powered content strategy saves time, boosts creativity

Rowan Toffoli leads the charge in integrating generative AI into executive communications at Lockheed Martin.AI is revolutionizing the field of communications, and few understand this better than Rowan Toffoli, the executive communications lead and social media writer at Lockheed Martin.
Supporting the company’s top executives, Toffoli coordinates social engagement while spearheading efforts on the communications team’s Gen AI adoption. “It’s so incredib

Many employees are back in the office, at least part-time, but employers haven’t yet solved today’s top collaboration challenges in this new hybrid work environment.
The post 2024 Workplace Experience Trends & Insights Report from Appspace appeared first on PR Daily.

The Scoop: Nuns hit back at Harrison Butker’s controversial speech at Benedictine College

Plus: new Planet Fitness CEO steps into a culture war; the economy is split between haves and have-nots.An order of nuns associated with Benedictine College has distanced itself with a recent commencement speech that has drawn national attention to the tiny Catholic liberal arts college in Kansas.
Last week, Kansas City Chiefs kicker Harrison Butker addressed graduates by discussing a number of hot-button topics, including “the tyranny of diversity, equity and inclusion,” COVID-lockd

Violet PR Named Nation's Best Boutique Public Relations Agency - PR Web

Violet PR Named Nation's Best Boutique Public Relations AgencyPR Web

What Google’s AI revamp means for content marketing’s future

Insights from three industry experts.Last week, Google made one of the most sizable shifts to the search experience in recent memory.
Search engine results pages (SERPs) will no longer return simple lists of links. Instead, most searches will be topped with an AI box pulling information from across the web, summarizing it and offering it up to the user directly on the results page.
In its announcement, Google touts this as a way for users to get answers to more complex answers faster, without th

5 trends to help travel industry communicators thrive this year and next

Comms leads across three travel sectors share how they’re looking at internal and external trends for today and tomorrow.
The travel sector is gearing up for another booming season.
After years of pandemic disruptions and the growing pains of the industry snapping back into place, demand has returned to prior levels, and 2024 promises to be a big year.
But consumers’ priorities and preferences have shifted. As a result, hospitality and travel organizations have had to ensure that the

The Scoop: Supreme Court neutrality takes another hit with upside-down flag

Plus: Testing Google’s new AI search; cause of death in ‘One Chip Challenge’ revealed.Supreme Court Justice Samuel Alito is under scrutiny for the flying of an upside-down flag at his home in Alexandria, Virginia just days before the inauguration of President Joe Biden.
According to a New York Times investigation, neighbors shared photos of the flag, which is both a symbol of distress as well as a symbol of protest that was seen heavily during and after the Jan. 6 insurrection

What the Apple, Bumble and Swehl ad controversies have in common

Swiftly retracting ads after release is not a sustainable solution.Julianna Jacobson is SVP of marketing communications at Hot Paper Lantern.
Recent backlash against three separate advertisem*nts from Bumble, Swehl and Apple made headlines after public outcry reached such extreme heights that all three brands’ ads were pulled.
From a marketer’s perspective, the ads aren’t groundbreaking, but they are funny, intriguing, and just a bit provocative. Each ad speaks to its aud

How I Got Here:TellMed’s Tara DiMilia on finding inspiration in the future of communications

Tara DiMilia shares why the most challenging part of her job is also the most rewarding.Tara DiMilia is the founder, managing director and CEO of TellMed Strategies, a life science communications agency that creates marketing campaigns for biopharma companies.With over 30 years of experience in healthcare public relations, DiMilia has played key roles in starting and restructuring three companies before founding TellMed. Guided by her professional mantra, “Be curious. Ask questions.

How I Got Here: TellMed’s Tara DiMilia on finding inspiration in the future of communications

Tara DiMilia shares why the most challenging part of her job is also the most rewarding.Tara DiMilia is the founder, managing director and CEO of TellMed Strategies, a life science communications agency that creates marketing campaigns for biopharma companies.With over 30 years of experience in healthcare public relations, DiMilia has played key roles in starting and restructuring three companies before founding TellMed. Guided by her professional mantra, “Be curious. Ask questions.

Submit your entry today.The post Call for entries: Video, Visual & Virtual Awards appeared first on PR Daily.

The Friday Reporter: Richard Just

A new episode of The Friday Reporter podcast.Richard Just is managing editor for long form for News of the United States and head of the Albritton Journalism Institute’s Admissions process. He joins Lisa today in advance of announcing the second-ever class for the AJI.
With a magazine background, Richard takes us into the process of developing and delivering journalism that is not on the usual breaking news track — rather at the intersection of news and opinion, as he explains.
Tune

After a spring of protests, how colleges should plan for the fall ahead

It’s not over yet.One of the most tumultuous academic years of the last few decades is drawing to a close.
The pro-Palestinian protests have captured America’s attention with their tent cities, occasional violent clashes with police and some antisemitic sentiments. They turned the last few weeks of the semester on their head in many cases, and even led to cancelled commencement ceremonies. I’d suggest tightening up—very written but people know what happened. Get to the me

Survey: How is your company preparing for the November elections?

Take the Ragan Communications and The Conference Board survey today.
The post Survey: How is your company preparing for the November elections? appeared first on PR Daily.

By the Numbers: A snapshot of CCOs today

A look at who becomes a CCO — and how they get there.
Chief communications officers are having a moment.
Since the pandemic, their prominence has grown as communications emerged as a more visible, valued part of the C-suite.
But what does an average CCO look like?
Patino Associates published the “2024 Chief Communications Office Turnover Study,” delving into who holds these roles, how long they’ve held them and what might lead them to leave.

[RELATED: Make sure you

The Scoop: Bumble takes a stumble with anti-celibacy billboard

Plus: A look at TikTok’s “Celebrity Block Party”, AI is changing how Google search works.Whether or not you’ve used one, dating apps are inextricably a part of our society. One of the biggest players in the dating app space, Bumble, caught criticism for a billboard that touted a “new Bumble” alongside a message that read, “You know full well a vow of celibacy is not the answer.”
Social media users castigated Bumble for insinuating that people could