Campaign Best Places to Work 2024: Top five boutique companies - Advertising news - NewsLocker (2024)

Campaign reveals the category ranking of boutique companies with 15-24 UK employees. The scheme is run by Campaign and Workforce Research Group (WRG) in association with Connor Broadley Benefits Consulting.

Crossmedia Wins Edible’s Performance Media Business

Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin Keith said the business ran an "express RFP," eschewing a pitch consultant. The three-meeting process began in late December, and Crossmedia won the business by March. The CMO declined to reveal how much the account...

Google’s Widely Rolled Out AI Search Engine Spouts Misinformation

The world's most popular search engine is getting the facts wrong. Google's decision to make its AI-generated search results, AI Overview, the default experience in the U.S. was met with swift criticism after people's search queries have been plagued with errors, concerning advice and misinformation. In one example, when searching "what is in Google's AI...

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

Advertisem*nt

Peloton’s Kendall Toole on Fitness, Empowerment and Inspiring People Beyond the Bike

Peloton built its reputation in the exercise and fitness world by offering convenience and dynamic instructors. The brand offers the flexibility of working out in various settings, whether it's on a stationary bike at home or accessing classes through the app while traveling. Peloton is recognized for its charismatic and influential instructors such as Kendall...

Heinz ‘No Taste’ Test Asks Fans to Review Pickle Ketchup Before Trying It

Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup. The "You Can Already Taste It" campaign, created by agency Rethink, encourages consumers to imagine the new condiment's flavor and share their reviews without actually...

Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’

Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.

Athletic Brewing’s CMO on Famous Faces, Free Brews and Fierce Competition

Head into a nightclub, belly up to the bar and order an Athletic--making note of this fast-growing brand's non-alcoholic status is entirely optional. For a recent promotion, Athletic Brewing bought the first round for parched Americans, stepping up its efforts in the on-premise space shortly after overtaking behemoths Heineken and Budweiser as the top-selling booze-free...

Advertisem*nt

Disney signs partnerships with Samsung, Westfield and Visa for Inside Out 2

All deals were made directly between Disney and the brands.

Snap general election: adland responds

IPA, AA and ISBA call on the next government for cooperation, while Media Bill is among last to be passed in this parliament's 'wash-up'.

Parkdean Resorts reviews creative account

A result is expected by August.

Why media and creative agencies are 'consciously recoupling'

The “murky, messy middle” between creative and media agencies is where the best work comes from, Campaign Media 360 heard.

Epsilon CMO Jeff Smith on Marketers’ Biggest Tech Stack Challenges

In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company's former marketing leader, Jon Beebe, who stepped down last year to found the consultancy, QuirkWerk. For more than 25 years before joining Epsilon, Smith worked in marketing or data-adjacent roles at companies including Oracle, Nielsen, LiveRamp...

Prostate Cancer UK ads use baby and barbecue talk to show future risk

Campaign was created by VCCP.

Sam McAlister: What advertisers can learn from the Prince Andrew Newsnight interview

McAlister, the BBC producer who secured the famous interview, shares pitch negotiation tips.

Sam McAlister: pitching lessons from the Prince Andrew Newsnight interview

McAlister, the BBC producer who secured the famous interview, shares pitch negotiation tips.

Prostate Cancer UK uses surreal convos with a baby and a barbie to show future risk

Campaign was created by VCCP.

Campaign Best Places to Work 2024: Top five large companies

Campaign reveals the ranking of large companies with 150 or more UK employees. The scheme is run by Campaign and Workforce Research Group (WRG) in association with Connor Broadley Benefits Consulting.

Tubi’s Super Bowl Campaign Wins 2024 Grand Effie; Mischief and McCann Take Top Agency Honors

The advertising industry's top award recognizing marketing effectiveness revealed its winners tonight. The Effie Awards U.S. handed out its Grand Effie to Tubi, while recognizing an array of companies including Molson Coors, McDonald's, McCann Worldgroup and Mischief @ No Fixed Address for their effective work over the past year. Tubi scored the Grand Effie for...

Adweek Podcast: Are TV Upfronts Still Worth It?

Every year, the major television networks and streaming services come together for the TV Upfront season, presenting to advertisers with the hopes of securing their ad budgets for the upcoming season's schedule. There are CEOs, A-listers, and the hope that their offerings are worthy of brands' time and media investment. But it's become more than...

In this episode of The Speed of Culture podcast, host Matt Britton welcomes Jill Cress, chief marketing and experience officer at H&R Block, to discuss the tax preparer's strategic pivot toward digital and mobile experiences, the impact of AI on consumer financial interactions, and insights into career longevity in the rapidly evolving tech landscape. The...

Netflix Will Wean Itself Off Microsoft’s Adtech By 2025

Netflix will stop using Microsoft's adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server, which it aims to roll out globally by 2025. Brands who want to buy ads from Netflix directly will have to use Netflix's tech, the...

Pitch Update: Halfords, EDF, Tourism Ireland, Giffgaff, Irn-Bru, Esure, Moonpig, FT and more

Campaign rounds up the latest pitches, reviews and account wins.

Beavertown Brewery animates real-life revellers in TV ad debut

Ad created and directed by Ed Morris.

Nike Anthem Celebrates the Resilience and Ambitions of Refugee Olympians

The question, "Where are you really from?" is often fraught, especially for the more than 100 million displaced people around the world. A film from Nike about its support of the International Olympic Committee Refugee Olympic Team at the Paris 2024 Summer Olympic Games argues that athletic feats are a more significant defining factor than...

Snapchat Bolsters Lower Funnel Tools for Performance Marketers

Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has upgraded its lower funnel ad products and is venturing into political advertising, Snapchat revealed this week. As part of its changes, Snapchat has redesigned...

Ocado goes ‘nuts’ for summer in campaign by St Luke’s

The ad was directed by Fred Rowson through Blink.

Quorn animal puppets go secret squirrel in Mission: Impossible-style ad

Campaign created by Adam & Eve/DDB is backed with over £4m spend.

Sky appoints chief advertising and new revenue officer

The role is newly created for the company.

Cancer Research UK appoints Brave Spark as lead social agency

Brave Spark will lead social around charity's donation and legacy giving activity.